Top 100 (22) Things

Julie Moos of Poynter Online has started a Top 100 Things Journalists should never do. Its an interesting idea that uses tweeting to gather suggestions, anything from what not to do on dates to lessons in ethics. There were a few that stuck out as interesting to me.
Rebekah Monson, a journalist for the South Florida Sun Sentinel in Fort Lauderdale, advises us to strive for context rather than information because we always will have lots of information but not necessarily context. It's an interesting way to separate out the sometimes massive amount of information and just stuff that can accumulate for one story.
One that I really liked is know the audience. It was their number one and often times I think it is overlooked. I have read stories by college newspaper writers, local writers and syndicated writers that at some point seem to lack an audience or if they start out with one in mind it switches during the article.
A fairly straight forward one but "Never let publishing be the end, make it another beginning, engage with the audience before, during and after publication." Mostly self explanatory but its vitally important now in the digital age. Whatever we write that goes into the great public forum is subject to ridicule and questioning. The discussion can end with what you've already said but it can also continue on and on when people are willing to talk (an important side note: this doesn't mean getting drawn into pointless arguing via blog-comments section is an "open discussion").